A client requests bids for ten non-negotiable outputs. One bidder is selected for the ten, and project work begins. Time passes. The client stops one day and says, “Tell me again why we’re doing eight and nine?” This scenario is all too familiar. As administrative as project charters sound, as time consuming as business cases seem and as contrived as guiding principles appear, completing them up front may crystallize the why and provide the framework for future activities.