I witnessed a CEO encourage his leadership team to avoid labels. Don’t call HR. Call Carrie. Be a collection of people, not a collection of functional titles.

Labels generalize.

Labels categorize, often problematically.

Names personalize.

Names appreciate history.

Names build relationships.

“Just because two people may live in the same building in the same projects, may have felony charges for the same crimes, doesn’t mean they’re the same person. They may have gotten to the same existences taking two completely different roads.” –Michael Kenneth Williams on Any Given Wednesday