“Isn’t culture a byproduct of everything else we do?” a client asked this past week. “Won’t it just present itself?” My coaching: it’s not so fatalistic. Yes, it’s impacted by what you do. But what you do should be impacted by your intentional cultural choices. What you talk about, how punctual you are, what you react to (what you don’t), what you measure, frequency of routines, etc. Let your culture infuse everything else, don’t let it just happen.