Jacob of ERE fame neatly demonstrates how (one-sided) impressions of reality can be reflected in wording choice. Consider a summary of an introvert from an extrovert’s perspective:
Introverts have an inward focus and aren’t usually the life of the party. They have a strong sense of self that can make them feel highly self-conscious around other people – making walking into a crowded room a little nerve-wracking. Introverts have a hard time being goofy in front of the camera and telling jokes to more than a couple of people at a time, but they can be extremely witty. They’re less “Larry, Curly, and Moe” and more Woody Allen.
And Jacob’s inverse alternative:
Extroverts have an outward focus and usually don’t read a lot. They have a weak sense of self that can make them feel highly dependent on other people – making being alone a little nerve-wracking. Extroverts have a hard time being serious or having a deep conversation with another person, but they can be extremely goofy and they enjoy slap-stick humor. They’re less “Woody Allen” and more Larry, Curly, and Moe.
How we state an observation, define a problem or frame a solution can influence outcomes, and this is often embedded in our choice of words. Should I lean in or should you lean back. Is this a cost or an investment. Are we expanding opportunities or removing restrictions. The words that provoke visceral reactions in your environment usually have a perspective underneath.
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Categories: Communication