Share

The email options pictured below leave more questions than answers. Not as often means 100+ emails a year? How special are these offers? What’s the more frequent timing – daily? This is from an office supply business? Even perishable-food grocers typically limit ads to once a week. The critical (and more generally applicable) question is: does the communication timing drive the content, or does the content drive the communication timing? Prioritizing meaningful content over frequency is usually the better decision.

StaplesCapture

*