Cosmetics send a message. Appearances matter. Yes, we should focus on substance. And yes, we can intentionally break some rules. No, I won’t mind if there are a few typos in your¬†instant message. But please please please (as I told a team this week), clean your conference room before the meeting…it smells noticeably. “The rules of appropriate dress for time, place and occasion allowed people to get on with their work without distractions…” –Linda Przybyszewski in TIME *