“We want to be the best store in the world, the best shop in the world. Now what does that mean? That means a lot of things to a lot of people. When we benchmark other companies, we don’t really look at any retail or fashion companies. We look at food, and we look at hospitality. So hotels and food. Because those are the people that are closest to the customer. And it is super intimate. That’s what we want. We want that kind of relationship with our customer, so they feel completely taken care of.” –Sid Mashburn *