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The chairman of Alibaba landed in headlines this month after blaming greedy consumers for the prevalence of counterfeit goods on the internet. He could just as well blame greedy consumers for the prevalence of goods on the internet or credit consumers’ insatiable desires for the substantial growth of Alibaba. When households – particularly lower income households – access and spend money as quickly as it becomes available and purchase branded products at a higher rate than necessary, this really shouldn’t be a surprise. *