Before auto shows began in 1895, were there bicycle shows? Wagon shows? Look at the size of those spokes. Check out those fancy chariot steps. Oh, I simply must have this color yoke. The things we focus on… *
Categories: Marketing
Posts tagged “Detroit”
After unveiling over 60 new vehicles in 2013, manufacturers are back for the 2014 North American International Auto Show. A few thoughts on trade shows and pictures from this year’s cycle: ∗
Categories: Marketing
An old shoe polish brand is on the rise. Shinola, defunct since the 1960s, has been revitalized as an American-made watch, bicycle, and lifestyle goods brand with assembly in downtown Detroit. Using the Detroit connection, an emphasis on craftsmanship and guidance from Tom Kartsotis (the founder of Fossil), Shinola has expanded distribution into a variety of high-end retailers and a storefront in New York. A visit to the retail store in Midtown Detroit shows Shinola has even brought back the shoe polish: *
Categories: Marketing
Tagged: Brand Management, Detroit, Feature Article, Retail, Shinola