Posts tagged “Feedback

Data Endorsement

Posted on November 13, 2015


A few thoughts triggered by Amazon’s fight against fake reviews: There is an increasing tendency to quantify and apply big data concepts to measurement as access to data expands and comfort with data use increases…the big data hammers around you will look for nails. The more underlying drivers to a single measurement, the greater the subjectivity and confusion that will result…if you want actionable information, you can do better than star ratings. The more value derived from a measurement, the greater the inherent risk of manipulation…one extra star on a restaurant’s Yelp rating boosts revenue by 5-9%. Without diligence and reinforcement, the perception of trustworthiness with online reviews will fall over time…of course the Amazon lawsuit is peppered with words of trust: authentic, honest, unbiased, credibility, integrity, etc. The dynamics across social media, celebrity, critics and other gatekeepers…

The Feedback Guessing Game

Posted on May 17, 2014


Too often the guidance we give and receive is vague or open to wide interpretation. Feedback like do better, this doesn’t work or you need to win this, as one of my teams was told this week, unsure if it was receiving a career threat or a commitment for support. If there isn’t a clear vision of what to do differently, or a shared understanding of specific changes to make, it probably won’t happen. *

Improving User Feedback

Posted on November 18, 2013


Imagine two similar products in an online store. You can’t decide which to buy. Based on user reviews, Product A has a four star rating (out of five), and Product B has a three star rating. Unsure, you look further into the reviews. Product A’s four stars are based on two reviewers providing four stars each. Product B’s three star rating is the average of ten reviews – five reviewers rate it a one, and five reviewers rate it a five. You scratch your head and look closer. One of Product A’s reviewers received the product for free, and two of Product B’s reviews are more than three years old. Another of Product B’s reviews includes comments solely related to shipping speed, while yet…