At the World of Coca-Cola in Atlanta, there is a display related to Project Kansas, the ill-fated 1985 New Coke initiative. If you look closely in the display case, you see project documentation rife with military references: Project Kansas is a bold-stroke attempt for total victory. It is a sweeping effort to redefine the selling proposition, not just for sugar colas, but for all soft drinks. In its size, scope and boldness, it is not unlike the Allied invasion of Europe in 1944… And so it goes for buzzword rationale. Apply military jargon to inspire victory, discipline and coordination. Mention dot-com and Y2K in the late 1990s to trigger technology spending. Later, connect risk management initiatives to the Enron scandal, local economic disruption to Walmart,…