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My team was calculating benchmark comparisons for a client, and I called an abrupt mental break. Really, how similar are these peer companies? Is Ford the same as General Motors? Coca-Cola and PepsiCo? Wells Fargo, JPMorgan Chase, and Citi? Are company components – like people, process, or technology – commodities to be easily transferred? How much of one company would need to be replicated elsewhere in order to produce similar results? Yes, we can compare metrics to identify and apply best practices in domains, but ultimately an organization has its own history, culture and structure at a point in time. It has only one true peer…itself. “…if you want to rework Matisse, you’ll just be a bad Matisse, that’s all.” -Donald Judd It’s similar with individuals. Your specific personality, choices…