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Companies constantly struggle to balance scale and agility. Start-ups seek exponential¬†growth, and large organizations¬†seek some semblance of flexibility and innovation. “Tim Cook doesn’t send you a hand-written note after you buy a laptop. He can’t. But you can. That’s one advantage of being small: you can provide a level of service no big company can.” –Paul Graham The challenge is often determining what to scale – via internal standards, fixed templates, programmable technology, or other means – and what to keep flexible and unscalable. “Scale has no importance on its own…But unless you have scale, you may not be able to stay alive or competitive. Unless you have scale, you can be bought by someone else or you may go bankrupt. Remember, I have…