Don’t blame the technology. As many organizations add internal social networks and open collaboration tools to their work environments, the general expectation is that a broad-based internal user community will make new connections, generate new content, share information widely and provide robust feedback that elevates the best material in the organization. It’s not working. Most new collaboration tools introduced into organizations are either ignored or used in unproductive ways. To increase acceptance, organizations can start by avoiding redundancy. If most knowledge workers use multiple external networking tools (e.g., Twitter, LinkedIn, Facebook), an internal networking tool may not provide much incremental value. Either skip it or find a way to align with what people are already using. If a new tool is vastly superior to…
Tagged: Technology, Ways of Working