Walmart does it, one of my clients claimed this week as justification. And yes, Walmart goes even further than my client suggested. They ask for discounts based on global currency fluctuations and otherwise squeeze their suppliers in just about every way imaginable. I know a vendor who received emails from her Walmart buyer asking to be called immediately…the buyer didn’t want to initiate the calls and incur the long-distance phone charges. It is difficult to do business with Walmart. It can be costly. There is a high price of admission. Why would anyone deal with it? Because they are getting distribution to thousands of retail outlets, access to millions of potential customers and a potential slice of billions in revenue per year. But…are you Walmart?