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It’s common to hear concerns about risk. That’s too risky. We’re risk averse. Give me the safe choice. It’s important to remember you’re not choosing high risk or low risk, you’re choosing which risk. An option that seems safe in the short-term may have massive risk in the long-term. A little risk in the present may greatly benefit the future you. Or mitigating risk in one dimension – like cost, quality, or time – may raise risks in another. It’s all trade-offs.

“You’re not choosing high risk or low risk, you’re choosing which risk.”

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