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One of my clients once told me he didn’t want to scare people with upcoming work requirements. I told the team we should. They were facing a large, global project with a range of stakeholders. We needed the entire group to be ready, and we didn’t have the luxury of simplifying to the lowest common denominator. Why get pushed to average before you start?

“Their value proposition was ‘Make it whatever you want. You can choose whatever color you want.’ And I believe that’s abdicating your responsibility as a designer.” –Jonathan Ive

Decision rights can be complex. What is bottom-up versus top-down? Internal versus external? Supply-driven versus demand-driven? How simple does it have to be? Intentionally decide the who and decide the say…and study the people setting the stage for deciding the who and the say.

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