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In consumer products news, Honey Maid continues their ‘wholesome’ advertising campaign launched earlier this year. The choice of words is particularly ironic as Kraft/Mondelez, the owner of Nabisco, has stated through their attorneys that non-quantifiable, non-verifiable, generalized, vague and unspecified assertions – like wholesome, sensible snacking and smart choices – constitute ‘mere puffery’ upon which a reasonable consumer could not rely. Fortunately for Mondelez, there are apparently enough unreasonable consumers whose appreciation for families is best expressed by eating graham crackers:

UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), GRAHAM FLOUR (WHOLE GRAIN WHEAT FLOUR), SUGAR, SOYBEAN OIL, HONEY, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, SOY LECITHIN, ARTIFICIAL FLAVOR.

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